Homework Help for Marketing

Defining Your Own Business

Suppose that you and a friend decide to pool your funds together and open an online e- commerce company, selling accessories for personal MP3 players.

Activity Use the first four steps of the marketing research process to define your business and determine the focus of your new company.

Create a good one-liner comic that is going to promote the laughter for April fools day. Keep it original and keep it appropriate. Some of the best comics ever were very simple. Keep it clean and have some fun. Thank you.

Assume you have an interview for an entry-level sales position. Write a value proposition emphasizing why you are the best candidate for the position relative to other recent college graduates

You are a B2B service ecosystem consultant that has been hired by MontLoup to audit and propose a specific change to their current B2B service design.
MontLoup: https://www.montloup.com/en
The proposal change: Substitution of materials (Jute or Flax) & making a user-friendly website for customers

1) Detail the complex context from the individual(s) who lives the service experience in the ecosystem.

You are a B2B service ecosystem consultant that has been hired by MontLoup to audit and propose a specific change to their current B2B service design.
MontLoup: https://www.montloup.com/en
The proposal change: Substitution of some materials & making a user-friendly website for customers

Question: Detail the complex context from the individual(s) who lives the service experience in the ecosystem.

Girma is a senor college student. He owns a car that has a market value of 500,000 birr. He
also has different personal properties in his rented home. He wears disposable contact lenses
which costs him 800 birr every year. Moreover, he runs every day for 30 minutes in a
nearby public park that has a track record of being dangerous because of drug dealers and
purse-snatchings. His parents are working hard to support his tuition fee.
If Girma potentially faces the following risks, which risk handling tools will be the
appropriate? Explain your answer appropriately
• Physical damage to his car because of collision with another car

From the paper entitled "Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter", you would need to answer this following questions.

1. What are the research questions investigated in this article?

2. What are the major findings reported in this article?

3. What are the major implications for marketing managers and/or consumers?

4. What have you learned from the data and methods?

Hints:
1. There is no need to focus on the methodology part, especially its math and formulas.
2. The goal is to show how researchers get insights from data - in this case, sentiment analysis using social media data.
3. It should be no more than 1 single page. I'm expecting very concise answers.

What are 4ps and 4cs?

How many marketing mix tools are there? Name them

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What are marketing functions?

A: Make a list of 5 internal data (specific data points such as “first name” and “sales per day”) that the following companies would have in their database: Amazon.ca, Pharmaprix, and Concordia University. (different ones for each. They should not be ordinary ones, i.e. first name and last name!).

B: For each one, write a brief logic that why you think it could be a useful one. i.e. for birth date, you can say they might use it to congrats and provide coupons.

Hint: Name and sales per day are the two examples of distinct information, which a company might have in its internal database. Another piece of information might be, for example, email address, gender, price trends, and so on. I am asking for a list containing 5 of such information - not real or mock examples: i.e. John, $20, etc - for each of the four companies. This information could be stored by different methods, i.e. when you sign up or purchase products from Amazon, you provide Amazon several different kinds of information. The same might be once you want to pick up your prescribed medicine from the Pharmaprix. The goal of this assignment is to think of different types of information a company has.

Attention to these points are required:
1. These companies are not the same in nature (so not all information that they have is the same)
2. There are different methods that a company acquires the data (so not all information that it has should look the same, i.e. all are not demographic-based information).
3. If a consumer walks into a Pharmaprix store and makes a cash purchase, that the company collects no data about that person at all—but that they do have data about the item purchased.
4. More importantly, the internal data is not about just customers! It could be about the inventory, cash flow, customer satisfaction, and so on! So the list should consist of a piece of information from any of the following departments (not all from the same source): marketing department, customer service department, accounting department, operation reports, sales force, and marketing channels.

How should I wear a Nehru jacket?

How can I transform more leads into customers?

Critical Thinking Case
WILL A NEW RESERVATION SYSTEM TRANSLATE TO HIGHER PRICES FOR 
TRAVELERS?
American Airlines, one of the top three airlines in the United States and a major international 
carrier via strategic alliances with leading carriers around the world, was founded in 1930 as 
American Airways. As an innovative leader in air travel, American Airlines started the frequent 
flyer program in 1981. Since then, every major airline in the world has adopted some form of a 
frequent flyer program. In late 2010, American Airlines once again took the lead in an airline 
initiative that could change the way consumers search for and ultimately purchase airline tickets.
In an eff ort to reduce distribution costs, gain greater control over the marketing of its airline 
tickets, and better meet customer expectations, American Airlines upgraded its reservation system. 
In making the upgrade, the company expected third party travel operators such as Expedia, Orbitz, 
and Priceline to follow suit. The Reservation System Consumers want low fares while also having 
the ability to customize their itineraries. Plus, they want to do this themselves and not have to go 
through a travel agent. Via an in-house reservation system called Direct Connect, American 
Airlines will be able to present a variety of individualized options to consumers, including prices, 
fl ight schedule, seat upgrades, lounge access, faster check-in, hotel reservations, and car rentals. 
Direct Connect constitutes a wholesale shakeup of the traditional reservation process that has relied 
historically on global distribution systems (GDS) such as Amadeus, Sabre, Worldspan, and 
Galileo. All of these global distribution systems were designed originally by airlines, but all are 
now operated by independent owners. Middlemen such as Expedia and Orbitz conduct business 
via a GDS and do not want to upgrade their reservation systems to models such as Direct Connect. 
However, the Direct Connect technology will enable airlines to bypass the GDS and avoid paying 
the GDS fees. Airlines stopped paying commissions to travel agents in the 1990s, but the GDS 
model enables travel agents to sell tickets and collect fees from the sale of tickets via the GDS. 
The Dispute In December of 2010, American Airlines announced that it would no longer do 
business with Orbitz. By making this move, Orbitz could no longer sell American Airlines tickets 
on its online booking Web site. At the heart of the dispute was that American Airlines wanted 
Orbitz to use Direct Connect instead of GPS. Orbitz refused to switch reservation processes, so 
American Airlines withdrew its tickets. Beating American Airlines to the punch, Expedia 
announced on January 1, 2011 that American Airlines tickets were no longer an option on 
Expedia.com. Following suit, Sabre dropped American Airlines’ ranking on its site thus making it 
difficult to find American Airlines fares on this GDS. Some say that the bottom line is that 
American Airlines wants travelers to buy directly from its Web site, such as the process utilized 
by Southwest Airlines. From a pricing perspective, the middlemen such as Orbitz and Expedia say 
that this will allow American Airlines to raise ticket prices since customers will not have easy 
access to competitive pricing information. These distributors are charging that American Airlines’ 
new Direct Connect model is anti consumer and anti-choice. Conversely, American Airlines says 
that it will enable lower ticket prices since it will eliminate the cost of the middleman, contending 
that the GDS model used by online travel agencies prevents airlines from offering the lowest 
possible fares. The chief financial officer at US Airways said that his company agreed in principle 
with what American Airlines was doing, citing the importance of lower airline distribution costs. 
Yet this competitive airline recently entered into an agreement with Expedia in which US Airways 
committed to offering all of the airline’s content on Expedia through the GDS model. It could be 
that competitive rivals see this as an opportune time to appear more customer-friendly, in the hopes 
of gaining customer affinity while American Airlines battles it out with the middleman. 
Questions 
1. Identify each channel member’s pricing objective. 
2. What is American Airlines’ pricing strategy?