Which of the following is a difference between individual branding and family branding?
Ā
a) Companies use individual branding when products do not vary in use or performance, whereas companies use family branding when products vary greatly in use or performance.
Ā
b) Individual branding identifies the brand of a part that makes up a product, whereas family branding identifies the entire product.
Ā
c) Individual branding is used when two brands receive equal treatment, whereas family branding is used when two brands borrow from each other's brand equity.
Ā
d) In individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name.