Homework Help for Marketing

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Marketing is the study of educating consumers about the use and benefits of a product or service and involves methods of persuasive communication

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azugetahun asked for the first time
in MarketingĀ·
10 May 2023

Find an article from a peer-reviewed journal related to Marketing Management . The review should include:

  1. A. Description of the Study

- What was the purpose of the research?

- Why is the research being conducted & why is it considered significant?

- Were the research questions, objectives or hypothesis (es) clearly stated?

  1. Literature Evaluation

- Does the literature review seem thorough & recent (within the last 5 years)?

- Does the content of the literature review relate directly to the research problem?

  1. Conceptual Framework

- Does the research use a theoretical and/or conceptual model?

- Does the model guides the research and seem appropriate?

  1. Sample

- Who were the subjects?

- Were the inclusion/exclusion criteria specified?

- How representative is the sample?

- was there any selection bias evident in the sample selection?

  1. Method and Design

-  Describe the study design – is it appropriate?

-  How was the research conducted? (The study procedure itself) & data collected

- Were the subject’s rights protected?

  1. Analysis

- How were the data analyzed?

- Do the selected statistical tests appear appropriate?

- Were the results significant?

  1. Results

- What were the findings of the study?

- Are the results presented in a clear and understandable way?

- How did the authors interpret the results?

- Were there any study limitations discussed?

  1. Subject matter significance

- What were the implications of this study to practitioners?

- How does the study contribute to the body of knowledge?

- Could the study be replicated?

- What additional questions does the study raise?

           

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venkataarjun35 asked for the first time
in MarketingĀ·
22 Apr 2023

I need to write a final written report for the device that I have been working on such as ā€œ Blood Pressure Monitoring Deviceā€

Company logo: "HealthyLife" or "HealthyME"

Relevant information: "Wireless, remote monitoring device that connects to a smartphone app with accurate measurements".

The final report should not exceed 15 pages including drawings and references. The report should be organized as a written version of the following marketing pitch that includes the following:

1. Reimbursement:

ā€¢ What Is the reimbursement pathway?

ā€¢ What codes will be used?

ļ»æļ»æā€¢ How much resistance is anticipated?

ļ»æļ»æ2. Business Model:
ā€¢ How will the company including its anticipated pricing and margins?

ļ»æļ»æā€¢ What will be the timing and frequency of
revenue realization?

ļ»æļ»æā€¢ What volume of business is needed to make
the model viable?

3. Sales and Marketing:

ļ»æļ»æā€¢ Why will customers be compelled to use the product?

ļ»æļ»æā€¢ How will the company close sales?

ļ»æļ»æā€¢ How will the product reach customers?

4. Financial information:
ā€¢ What are the company needs?
ā€¢What does it intend to do with the money raised (according to what timeline)?

ā€¢ How and when will it generate a return for investors ?

5. Exit Scenarios:

ā€¢ How are investors most likely achieve liquidity for their investment?

ļ»æļ»æā€¢ When is an exit most likely to occur?

6. Management Team:

ļ»æļ»æā€¢ Who are the key individuals that make up the
company ?

ā€¢ What specific qualifications do they bring to bear?

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zshankhan116 asked for the first time
in MarketingĀ·
19 Apr 2023

I need to write a final written report for the device that I have been working on such as ā€œSPECIAL BLOOD PRESSURE MACHINE PRODUCT THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTSā€. The final report should not exceed 15 pages including drawings and references. The report should be organized as a written version of the marketing pitch that generally includes the following :

Elevator statement:

ā€¢ What is the core problem the business is trying to solve ?

ļ»æļ»æā€¢ What is the solution it has developed?

ļ»æļ»æā€¢ What key benefits will the solution deliver to its target customers?

The clinical need:

ā€¢ What is the need being addressed?

ļ»æļ»æā€¢Why is this need important?

ļ»æļ»æā€¢ How is the need currenty deing addressed
(if at all) ?

ļ»æļ»æā€¢ In what was are current solutions inadequate?

The solution:

What is the proposed solution to the need ?

ā€¢ How will it be used (and by whom)?

ā€¢ How does it better address the need thar
what is currently available?

What is the value proposition?

The market:

ā€¢Who is the target customer ?

ļ»æļ»æā€¢What is the market size ?

ļ»æļ»æā€¢How fast is it growing?
who are the primary competitors?

ā€¢How will the company differentiate itself
from the competition?

ļ»æļ»æā€¢ What are me barriers to entry ?

Intellectual property:

ā€¢ How will the company protect its IP ?
ā€¢ How strong Is Its IP position?

R&D Strategy:

ā€¢ How will the company prove (or has it
proven) that the solution is technically feasible?

ļ»æļ»æā€¢ What are the risks that must be addressed
and how will they be mitigated?

ļ»æļ»æā€¢ How will the product be manutactured and where?

Regulatory strategy:

ļ»æļ»æā€¢ How will the company get its product cleared approved for the market?


ā€¢ What will be required to demonstrate safety and efficacy?

Clinical Studies:

ļ»æļ»æā€¢ How will the company collect safety and
efficacy data ?

ļ»æļ»æā€¢ Where will the studies be performed and who will be the key investigators ?

ļ»æļ»æā€¢ What other endpoints will be studied (and why)?

Reimbursement:

ā€¢ What Is the reimbursement pathway?

ā€¢ What codes will be used?

ļ»æļ»æā€¢ How much resistance is anticipated?

ļ»æļ»æBusiness Model:


ā€¢ How will the company including its anticipated pricing and margins?

ļ»æļ»æā€¢ What will be the timing and frequency of
revenue realization?

ļ»æļ»æā€¢ What volume of business is needed to make
the model viable?

Sales and Marketing:

ļ»æļ»æā€¢ Why will customers be compelled to use the product?

ļ»æļ»æā€¢ How will the company close sales?

ļ»æļ»æā€¢ How will the product reach customers?

Financial information:


ā€¢ What are the company needs?


ā€¢What does it intend to do with the money raised (according to what timeline)?

ā€¢ How and when will it generate a return for investors ?

Exit Scenarios:

ā€¢ How are investors most likely achieve liquidity for their investment?

ļ»æļ»æā€¢ When is an exit most likely to occur?

Management Team:

ļ»æļ»æā€¢ Who are the key individuals that make up the
company ?

ā€¢ What specific qualifications do they bring to bear?

in MarketingĀ·
12 Apr 2023

I need to write a final written report for the device that I have been working on such as ā€œSPECIAL BLOOD PRESSURE MACHINE PRODUCT THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTSā€. The final report should not exceed 15 pages including drawings and references. The report should be organized as a written version of the marketing pitch that generally includes the following :

I need to include the information outlined in table 6.2.3 above in the picture where you can integrate it into the R&D section of the report. You can describe the milestones achieved in each stage of the development timeline and any challenges faced during each phase.

Remember to keep the report concise and easy to read. Use bullet points, charts, and graphics to enhance the presentation of your information. Good luck with your report!

1 Cover slide: The cover slide should include the product name, your company's logo, and any other relevant information.

2 Elevator statement: Provide a brief summary of the product, including its unique selling proposition, target audience, and benefits.

3 The clinical need: Describe the clinical need for the product and how it solves an existing problem.

4 The solution: Provide a detailed explanation of the product, including its features, benefits, and how it works.

5 The market: Describe the target market for the product and the potential size of the market.

6 Intellectual property (IP): Discuss any patents, trademarks, or copyrights related to the product.

7 R&D: Describe the research and development process for the product, including any challenges faced and how they were overcome.

8 Regulatory strategy: Outline the regulatory requirements for the product and how you plan to comply with them.

9 Clinical studies: Describe any clinical studies conducted on the product and their results.

10 Reimbursement: Explain how the product will be reimbursed and any relevant insurance coverage.

11 Business model: Describe the business model for the product, including pricing, distribution, and revenue streams.

12 Marketing and sales: Explain the marketing and sales strategy for the product, including how you plan to reach your target audience.

13 Financial information: Provide financial projections for the product, including revenue, expenses, and profit margins.

14 Exit scenarios: Discuss potential exit scenarios for the product, such as acquisition or IPO.

15 The ask: Outline any funding needs for the product and how the funds will be used.

16 Management team: Introduce the management team and their relevant experience.

17 Closing slide: Include a closing slide that summarizes the key points of the report.

18 Appendix: Include any additional information that supports the report, such as technical specifications, drawings, or references.

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