I need to write a final written report for the device that I have been working on such as āSPECIAL BLOOD PRESSURE MACHINE PRODUCT THAT IS A WIRELESS, REMOTE MONITORING DEVICE THAT CONNECTS TO A SMARTPHONE APP WITH ACCURATE MEASUREMENTSā. The final report should not exceed 15 pages including drawings and references. The report should be organized as a written version of the marketing pitch that generally includes the following :
Elevator statement:
ā¢ What is the core problem the business is trying to solve ?
ļ»æļ»æā¢ What is the solution it has developed?
ļ»æļ»æā¢ What key benefits will the solution deliver to its target customers?
The clinical need:
ā¢ What is the need being addressed?
ļ»æļ»æā¢Why is this need important?
ļ»æļ»æā¢ How is the need currenty deing addressed
(if at all) ?
ļ»æļ»æā¢ In what was are current solutions inadequate?
The solution:
What is the proposed solution to the need ?
ā¢ How will it be used (and by whom)?
ā¢ How does it better address the need thar
what is currently available?
What is the value proposition?
The market:
ā¢Who is the target customer ?
ļ»æļ»æā¢What is the market size ?
ļ»æļ»æā¢How fast is it growing?
who are the primary competitors?
ā¢How will the company differentiate itself
from the competition?
ļ»æļ»æā¢ What are me barriers to entry ?
Intellectual property:
ā¢ How will the company protect its IP ?
ā¢ How strong Is Its IP position?
R&D Strategy:
ā¢ How will the company prove (or has it
proven) that the solution is technically feasible?
ļ»æļ»æā¢ What are the risks that must be addressed
and how will they be mitigated?
ļ»æļ»æā¢ How will the product be manutactured and where?
Regulatory strategy:
ļ»æļ»æā¢ How will the company get its product cleared approved for the market?
ā¢ What will be required to demonstrate safety and efficacy?
Clinical Studies:
ļ»æļ»æā¢ How will the company collect safety and
efficacy data ?
ļ»æļ»æā¢ Where will the studies be performed and who will be the key investigators ?
ļ»æļ»æā¢ What other endpoints will be studied (and why)?
Reimbursement:
ā¢ What Is the reimbursement pathway?
ā¢ What codes will be used?
ļ»æļ»æā¢ How much resistance is anticipated?
ļ»æļ»æBusiness Model:
ā¢ How will the company including its anticipated pricing and margins?
ļ»æļ»æā¢ What will be the timing and frequency of
revenue realization?
ļ»æļ»æā¢ What volume of business is needed to make
the model viable?
Sales and Marketing:
ļ»æļ»æā¢ Why will customers be compelled to use the product?
ļ»æļ»æā¢ How will the company close sales?
ļ»æļ»æā¢ How will the product reach customers?
Financial information:
ā¢ What are the company needs?
ā¢What does it intend to do with the money raised (according to what timeline)?
ā¢ How and when will it generate a return for investors ?
Exit Scenarios:
ā¢ How are investors most likely achieve liquidity for their investment?
ļ»æļ»æā¢ When is an exit most likely to occur?
Management Team:
ļ»æļ»æā¢ Who are the key individuals that make up the
company ?
ā¢ What specific qualifications do they bring to bear?