COMM-100 FA4 Chapter Notes - Chapter 1-2: Underground Press, Low Culture, Creative Nonfiction
13 Oct 2016
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Document Summary
Mass media- accessible to a large number of people. Mass media is changing because of technology. Communication- the creation and use of symbol systems that convey information and meaning. Culture- the symbols of expression that individuals, groups, and societies use to make sense of daily life to articulate their values. Mass media- the cultural industries- the channels of communications- that produce and distribute songs, novels, tv shows, newspapers etc. to large groups of people. Eras: oral, written: tribal, print, electronic, digital: mass communication. Mass communication- the process of designing cultural messages and stories and delivering them to large and diverse audiences through media channels as old and distinctive as the printed book. At first books were for the wealthy but soon became affordable. Books were the first mass-marketed product, because of these reasons: machine duplication, duplication, faster production of multiple copies. Information age- digital phase old and new media began to converge.
