COMM-100 FA4 Chapter Notes - Chapter 1, 8, 10: Media Multitasking, High Culture, Parchment Paper

• School: American University
• Department: COMM - COMMUNICATION
• Course: COMM-100 FA4
• Professor: Dorian Davis

Document Summary

Oral/written eras - oral first, then written took over. Eras span from 1000 b. c. to the beginning of the industrial revolution. Print revolution came later - 15th century w/ johannes gutenberg"s printing press. Print caused industrial revolution, the rise of literacy and the rise of individualism. Electronic/info age around the 1940s w/ the telegraph made communicating easier. Era boomed in the 50s and 60s w/ the tv. Digital era came next - communication w/ ones and zeros. Digital tech develops so quickly that new things overshadow previous inventions. Linear model of mass communication: senders messages mass media channel receivers. Cultural model - people bring diverse outlooks. Original linear roles are gone - now everyone can be a sender . 1st step: emergence trying to solve a problem. 2nd: entrepreneurial, practical, and marketable way for usage. 3rd: mass medium - how to advertise product as mass product. Sometimes convergence is ironic, like amazon - selling books via the internet.