COMM-100 FA4 Study Guide - Final Guide: Lloyd Bentsen, Subliminal Stimuli, Fantasy Sport
12 Dec 2016
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Document Summary
Communication - the process of creating symbol systems that convey information and meaning (for example, language, morse code, film, and computer codes) Gatekeepers - editors, producers, and other media managers who function as message filters, making decisions about what types of messages actually get produced for particular audiences. Progressive era - a period of political and social reform that lasted from the 1890s and. Postmodern period - the term describing a contemporary historical era spanning the. 1960s to the present; its social values include opposing hierarchy, diversifying and recycling culture, questioning scientific reasoning, and embracing paradox. Mass media - the cultural industries---the channels of communication---that produce and distribute songs, novels, news, movies, online computer services, and other cultural products to a large number of people. Mass communication - the process of designing and delivering cultural messages and stories to diverse audiences through media channels as old as the book and as new as the internet.
