Sociology 2191A/B Chapter Notes - Chapter 11: Olympic Symbols, Online Community, Decision-Making
20 Mar 2016
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Commercial sports grow and prosper best in these 6 circumstances: most prevalent in market economies - material rewards highly values. In cultures where lifestyles involve high rates of consumption and emphasize material status symbols. Interest created and nurtures during childhood participation: media coverage, tv has the greatest effect, re-presents sports. Those who are in control seek new ways to expand markets and profits. Transnational corporations with production and distribution operations in many countries can use sports as vehicles for introducing their products/ services globally. A flag is not a flag when it is a licensed logo to be used only by those who pay for the right to do so (important) The paralympics then went on the use 5 tae-geuks (teardrops in the same positions as the. Olympic rings) to show they have endured hardship but are still related to the olympics. Ioc hated this, demanded the ipc change it.
