Management and Organizational Studies 3321F/G Chapter Notes - Chapter 3: Ingroups And Outgroups, Normative Social Influence, Social Network

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Beth Lee

Document Summary

Lens through which people view marketing messages and products. Culture consists of shared elements that provide the standards for perceiving, believing evaluating, communicating, and acting among those who share a language, a historical period, and a geographic location. Collectivist cultures tend to prefer interdependent relationships to others and to subordinate their personal goals to those of their in-group. (sociocentric self) Ind, col, and familism proved to be separate dimensions that differed in their ability to account for race/ethnicity differences in cultural values. More relational version of interdependence applies in western compares to eastern societies. Women are more relational but less group-oriented than men in their patterns of interdependent judgments and behaviour. Western cultures tend to be promotion focused and people form eastern culture tend to be prevention focused. The culturally induced regulatory relevance effects disappear when participants are asked to make deliberated evaluations or when they are able to expend cognitive resources on the task.