Management and Organizational Studies 3321F/G Chapter Notes - Chapter 5: Habbo, Symbolic Interactionism, Stereotype Threat

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Tara Lee

Document Summary

Consider how consumers feelings about themselves shape their consumption practices, particularly as they strive to fulfill their society"s expectations about how males and females should look and act. The emphasis on the unique nature of the self is greater in western societies. Both western & easter cultures see the self as divided into an inner, private self and an outer, public self. Differ in terms of which part is seen as the real you. Western independent interpretation of the self, emphasizing the inherent separateness of each individual. Eastern/non western focus on an interdependent self, where a person"s identity is largely defined by the relationships he or she has with others. Self-concept: the beliefs a person holds about his/her own attributes and how they then evaluate these qualities. Attributes of self-concept can be described along such dimensions as their: content (ex. facial attractiveness vs. mental aptitude, positivity or negativity (ex. self-esteem, intensityo stability over time, accuracy.