Management and Organizational Studies 3321F/G Lecture Notes - Lecture 5: Liquid Oxygen, Social Comparison Theory, Us Weekly

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Erika Simpson

Document Summary

The concept of each consumer having a self is relatively new. The idea that every human life is unique rather than part of a group developed only in the late medieval times (between 11th and 15th centuries) The notion that the self is an object to be pampered is even more recent. The emphasis on the unique nature of the self is much greater is western societies. Many eastern cultures stress the importance of the collective self instead, where the person"s identity is derived from their social group. Both eastern and western cultures however see the self as divided into inner private and outer public self. They differ in terms of which part is the "real you" Western = subscribe to an independent interpretation of the self, emphasizing the inherent separateness of each individual. Non western cultures = focus on the interdependent self where identity is largely define by the relationships they have with others.