Management and Organizational Studies 3321F/G Lecture Notes - Lecture 4: Gender Role, Gilette, Red Meat

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Erika Simpson

Document Summary

Self-esteem: defining the self-concept, gender roles, cultural expectations. The "self" and our choices: we buy products (ideas, services, etc. ) to highlight aspects of the self, that said, relative emphasis on the "self" across cultures, tally these and get two scores. Changed the language using: support our veterans we can honour show that we remember - activates interdependent - how are they connected to the group of. Her research uses priming tasks for kickstarter donations (crowd funding) compares purchasing a product vs crowd funding a product. Crowdfund is when you give money and get like a "free" thing back: crowd funding gives an independent self construal, so sees greater success with social responsible products. Implication: launching products that have an element of social good, then crowd funding is good to launch these products: gives unique downstream consumer consequences like more involved consumers. The beliefs a person holds about his or her own attributes and how they evaluate these qualities.