COMMERCE 2KA3 Chapter Notes - Chapter 10: Dot-Com Bubble, Menu Cost, Dynamic Pricing
11 Sep 2018
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10 e-commerce: digital markets and digital goods. E-commerce today: digitally enabled commercial transactions btwn and among orgs and individuals, began in 1995 when netscape. com accepted first ads from major corps and popularized idea that. Web could be used as new medium for ads and sales in march 2001. Interactivity allow for two-way communication btwn merchant and consumer. Table 10-3: digital markets compared to traditional markets. High (or lower in case of a digital good) Table 10-4: how the internet changes the markets for digital goods. Sells physical products directly to consumers or to individual businesses. Saves users money and time by processing online sales transactions and generating a fee each time a transaction occurs. Provides a digital environment where buyers and sellers can meet, search for products, display products, and establish prices for these products; can serve consumers or b2b e-commerce, generating revenue from transaction fees.
