COMMERCE 2KA3 Chapter Notes - Chapter 10: E-Commerce, Mobile Commerce, Clickstream

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 2KA3
• Professor: A L I R M O N T A Z E M I

Document Summary

Chapter 10: e-commerce: digital markets and digital goods. E-commerce refers to the use of the internet and the web to transact business. It is digitally-enabled commercial transactions that occur over the internet and the web. Commercial transactions involve the exchange of values across organizational or individual boundaries in return for products and services. E-commerce is ubiquitous, meaning that it is available just about everywhere, at all times. Ketspace: a marketplace extended to beyond traditional boundaries and removed from a temporal and geographic location. Transaction costs: the costs of participating in a market. To transact business, it is no longer necessary that you spend time or money travelling to a market, and much less mental effort is required to make a purchase. Global reach: e commerce technology permits commercial transaction to cross cultural and national boundaries far more conveniently and cost effectively than is the case in traditional commerce.