COMMERCE 2KA3 Chapter Notes - Chapter 10: E-Commerce, Mobile Commerce, Social Commerce
28 Jan 2017
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Document Summary
Chapter 10: e-commerce, digital markets and digital goods. In the past two years, e-commerce has expanded from the desktop and home computer to mobile devices, from an isolated activity to a new social commerce. E-commerce refers to the use of the internet and the web to transact business it is a digitally- enabled commercial transaction between and among organizations and individuals. Commercial transactions involve the exchange of value across organizational or individual boundaries in return for products and services. E-commerce grew from 1995 to 2008 at an exponential rate until the recession in 2008-2009. The rapid growth in e-commerce in the yearly years created a market bubble in e-commerce stocks. Individuals and businesses will increasingly use the internet to conduct commerce as more products and services come online and households switch to broadband telecommunications. Internet provides a unique many to many model of mass communications. Key concepts in e-commerce: digital markets and digital goods in a global marketplace.
