COMMERCE 2KA3 Chapter Notes - Chapter 10: Mobile Commerce, Digital Goods, User-Generated Content

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 2KA3
• Professor: Ali Montazemi

Document Summary

The use of web and the internet to transact business. The rapid growth of e-commerce created a bubble in e-commerce stocks. It remains the fastest growing form of commerce when compared to physical retail stores, services, and entertainment. Social, mobile, and local commerce = fastest growing forms of e-commerce. Traditional ad industry is disrupted as online ads grow. One of the biggest changes is the extent to which e-commerce has become more social, mobile, and local. Ubiquity: internet is available everywhere, at work, home, and elsewhere by mobile devices and desktops. In this way, market boundaries are moved beyond just geographical areas. Marketspace is created where shopping can take place anytime and anywhere. Global reach: it reaches across national boundaries seamlessly and without modification. The marketspace therefore includes billions of people and millions of businesses. Universal standards: one set of tech standard; internet standard.