PSYC 30 Lecture Notes - Lecture 19: If You Say So, Safe Sex, Condom

• School: Irvine Valley College
• Department: Psychology
• Course: PSYC 30
• Professor: Taylor

Document Summary

Hypocrisy paradigm: arouses dissonance by having people publicly a socially desirable behaviour and then made aware that they have not always exhibited this behaviour themselves. Makes the person feel hypocritical and motivated to change future behaviour study of safe sex and condom buying after. Difference in preference for consistency (pfc): disposition that represents the extent to which people desire predictability and consistency within their own responses and within others. People who score high are more affected by ambivalent attitudes, more sensitive to dissonance. Perhaps implicit attitudes are not affected since you need to consciously be aware of conflicting cognitions in dissonance. Studies show that eliciting dissonance only effects explicit attitudes. Persuasion communication: attempts by an individual to convince another to adopt a particular position. Cognitive response theory: model of persuasion that assumes the impact of a message on attitudes depends on thoughts evoked by message. Proarguments are positive thoughts, counterarguments are negative thoughts.