PSYC 30 Lecture Notes - Lecture 22: Traffic Sign, Impression Management, Psych

• School: Irvine Valley College
• Department: Psychology
• Course: PSYC 30
• Professor: Taylor

Document Summary

Individualist versus collectivist conformity is higher in collectivist than individualist, culture can predict conformity very well. Individualist tend to have independent self concept (rather than interdependent) Maybe because of unconscious bias towards toward finding greater independence in men. Maybe women are more susceptible to normative influence. Foot in the door: strategy to increase compliance, based on the fact that agreement with a small request increase that likelihood of agreement with a subsequent larger request. Study from freedman + fraser with traffic sign on front lawn showed a dramatic increase of allowance after originally asking participants about the topic (sign a petition or something) Consistency processes. (dissonance theory, impression management: people accept an initial request and want to appear consistent so they agree to further. Individual differences in preferences for consistency (pfc). Pfc scale, people who score high might be more susceptible to this technique.