SOCI 1000 Lecture Notes - Lecture 4: Impression Management, Step One, Mass Media

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Socializaion: process by which an individual is taught to live among others. It is an acive process whereby individuals: learn how to become members of society, develop a self or sense of individual idenity, and, learn to paricipate in social relaionships with others. Primary socializaion: occurs in childhood and lays foundaion that inluences self- concept and involvement in social life. Secondary socializaion: learning that occurs ater people have undergone primary socializaion and coninues throughout life. Benign socializaion: individual learning to conform to the values, norms, and roles associated with a paricular society. Coercive socializaion: pressuring individuals to obey the values, norms, and roles associated with a paricular society. Debate: whether biology or socializaion explains behaviour: nature theory: belief that one"s biological makeup is the primary cause of human behavior, nurture theory: belief that one"s environment is the primary cause of human behavior. Interacions among individuals are mediated by symbols that shape the self.

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