SOCPSY 1Z03 Lecture Notes - Lecture 11: Leon Festinger, Doomsday Cult, When Prophecy Fails
31 Oct 2016
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Document Summary
An attitude is a predisposition to respond to a particular object in a favourable (positive) or unfavourable (negative) way. Predisposition = don"t react to people or events spontaneously, attitudes might predictably in uence behaviour. An attitude is always attached to a schema. Schema = framework of knowledge, attitude = feeling of that knowledge. Cognitive: linked to schema (set of ideas about something) Behavioural: extent that attitude predisposes some behaviour, varies. Direct experience (positive or negative) can shape attitude. See (ex. on tv) the presentation of groups in a certain manner. Learning a new behaviour (or attitude) via the process of association. Two stimuli are linked together to produce a new learned response. Little albert example (watson & rayner, 1920) 11 month old infant tested on response to stimuli. But: sound of hammer did produce negative reaction (crying) After rat was repeatedly paired with hammer sound, albert developed rat phobia even in absence of sound.
