SOCPSY 1Z03 Lecture Notes - Lecture 12: Leon Festinger, Cognitive Dissonance, Observational Learning
31 Oct 2016
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Document Summary
How we feel about things in the world and how we react (predictably) We have a certain attitude when we meet a doctor. Attitude is the feeling you attach to knowledge. Want consumers to associate coca cola with happiness. Attitude is a predisposition to respond to a particular object in a favourable or unfavourable way. Attitudes we hold often set off a particular predictable reaction. The part that is linked to the schema. The extent the attitude predisposes you to the behaviour. May not always be consistent with your attitudes. We have direct experiences with the object to which the attitude is directed. The direct experience is either positive or negative. Formed through association about positive or negative experiences experiences. The process of learning a new behaviour (or attitude) via the process of association. After repeated exposure, the child developed a negative reaction to the association (rat phobia) The child was conditioned to react to an initially neutral stimulus.
