SOCPSY 1Z03 Lecture Notes - Lecture 8: Classical Conditioning, Little Albert Experiment, Observational Learning

• School: McMaster University
• Department: Social Psychology
• Course: SOCPSY 1Z03
• Professor: Paul Galvin

Document Summary

The relationship between attitudes and behaviour: attitudes behaviour, behaviour attitudes. Components: cognitive the part that is linked to some schema (what you know about it, evaluative how you feel about it (do you feel positively or negatively about that thing, behavioural predisposes a behaviour. Formation: reinforcement (instrumental conditioning, classical conditioning, observational learning. Learning a new behaviour (or attitude) via the process of association: two stimuli are linked together to produce a new learned response. Little albert example (watson & rayner, 1920) (really unethical: 11 month old infant tested on response to varied stimuli. Stage 1: unconditioned stimulus (ucs) produces an unconditioned response (ucr: e. g. a loud noise (ucs) may produce startled reaction (ucr) Stage 3: after conditioning: conditioned stimulus (cs) has been associated with the unconditioned stimulus (ucs) to create new conditioned response (cr, rat (cs) is associated with loud noise (ucs) to produce fear (cr) Leon festinger (1959: a psychological social psychology theory.