PSYC207 Chapter Notes - Chapter all: Construct Validity, Likert Scale, Semantic Differential

• School: University of Delaware
• Department: Psychology
• Course: PSYC207
• Professor: Peter Mende-Siedlecki

Document Summary

Survey and poll a method of posing questions to people on the phone, in personal interviews, on written questionnaires, or online. If questions asked correctly, it can support frequency claims that have construct validity. Open-ended questions respondents answer the way they like: time consuming. Forced-choice format people give opinion by picking the best of two or more options: political polls. Likert scale scale containing more than one item anchored by terms such as agree, strongly agree, neither agree nor disagree, etc. Semantic differential format rate a target object using a numeric scale that is anchored with adjectives. Leading questions difference in meaning because of the wording: not neutral. Double-barreled questions asking two questions in one: poor construct validity. Negatively worded questions complicated (combining words such as impossibly and never: confusion and reduce construct validity. Question order: earlier questions can change the way respondents understand and answer subsequent questions, make multiple surveys in different order.