PSYC207 Lecture Notes - Lecture 11: Likert Scale, Semantic Differential, Double Negative
Document Summary
Survey/poll: a method of posing questions to people. Open-ended questions: allow responders to answer any way they like. E. g. (cid:862)what do (cid:455)ou thi(cid:374)k of this (cid:272)lass(cid:863) Cons: what do you do with the data. Forced-choice format: people give their opinion by picking the best of two or more options e. g. yes/no. Likert scale: a scale that contains more than one item, strongly agree, agree, neither, disagree, strongly disagree e. g. (cid:862)i e(cid:374)jo(cid:455) this (cid:272)lass: strongly agree, agree, neither, disagree, strongly disagree . Semantic differential format: rating using a numerical scale e. g. (cid:862)this (cid:272)lass is(cid:863) (cid:894)(cid:448)er(cid:455) e(cid:374)jo(cid:455)a(cid:271)le(cid:895) (cid:1005) (cid:1006) (cid:1007) (cid:1008) (cid:1009) (cid:894)u(cid:374)e(cid:374)jo(cid:455)a(cid:271)le(cid:895) Leading questions: form a question that is suggesting an outcome e. g. (cid:862)do (cid:455)ou agree that it is a (cid:271)ad idea to legalize (cid:373)arijua(cid:374)a(cid:863) Double barreled question: asks two questions in one; poor construct validity e. g. (cid:862)i feel (cid:272)o(cid:374)(cid:374)e(cid:272)ted to faculty and peers at my universit(cid:455)(cid:863)
