PSYC207 Lecture 7: Survey and Observation

• School: University of Delaware
• Department: Psychology
• Course: PSYC207
• Professor: Eric Splan

Document Summary

Survey: used when people are asked about a consumer product. Poll: used when people are asked about their social or political opinions. Surveys and polls: a method of posing questions to a sample of people over the phone, in personal interviews, online written questionnaires, or online. Open-ended questions: allow respondents to answer any way they like, spontaneous, detailed information, needs coding and categorization. Forced-choice format: people give their opinion by picking the best or more options, frequently used in political polls. Likert scale: people are presented with a statement and are asked to use a rating scale to indicate their degree of agreement, for example, strongly agree, agree, neither agree or disagree, disagree, strongly disagree. If it does not follow this format exactly, it may be called likert-type scale. Semantic differential format: respondent might be asked to rate a target object using a numerical scale anchored with adjectives.