TRF 235 Chapter Notes - Chapter 13: Advertising Campaign, Video On Demand, Socalled
7 Mar 2018
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Digital technologies have changed the ways in which we "watch television. " At the same time, advertisers are trying to find ways to address audiences through tighter and tighter targeting of their messages through difference devices and platforms. Chapter objectives: compare and contrast broadcast, cable, and satellite television, explain the role of advertisers in these three forms of television, name and describe the different types of cable and satellite services. Identify the ways in which broadcasters, cable companies, and satellite companies produce, distribute, and exhibit programming: describe the issues facing the tv industry and society in a rapidly changing tv world. Three themes emerge in the historical developments of television: 1. Television as we know it did not arrive in a flash as a result of one inventor"s grand change. (365: television broadcasting is the electronic scanning and transmission of image and sound. (365, 2.
