TRF 235 Chapter Notes - Chapter 11: Barter, Socalled, Sitaonair
7 Mar 2018
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Document Summary
Digital sources of music, including mp3s and online streaming services, have deeply impacted terrestrial radio, which attempts to compensate through targeting specific audience segments and joining online activities. Three themes emerge in the history of radio: 1. Radio, as we know it, did not arrive in a flash as a result of one inventor"s grand change. (302: 2. Radio as a medium of communication developed as a result of social, legal, and organizational responses to technology during different historical periods. (303: technology was particularly important to radio"s development. The radio industry developed and changed as a result of struggles to control audio channels and how they reached audiences. (306: audio channels were broadcast through am (amplitude modulation) and fm (frequency modulation). (307) Instead, a barter allows the program to air and the station gets to keep several minutes to sell advertising. (321)
