TRF 235 Lecture Notes - Lecture 8: Digital Subchannel, Oligopoly, Spectrum Auction
22 Feb 2018
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Document Summary
Television broadcasting: scanning a visual image and transmitting it, generally with accompanying sound, in the form of electromagnetic waves that when received can be reconverted into visual images. Each of these reaches 97% of us households. An oligopoly, with strong barriers to entry (limited spectrum for broadcasters, expensive) 6 broadcast networks (abc, nbc, cbs, fox, cw, pbs) Broadcasters have two customers -- the audience and the advertiser. Make, buy, or license programming to attract audience. Distribute throughout the network of owned and operated (o&o) and affiliated stations. Ad rates are deter(cid:373)i(cid:374)ed (cid:271)y a progra(cid:373)(cid:859)s rati(cid:374)g a(cid:374)d share. All 5 commercial networks own or affiliated with studios that develop tv content. All networks and local stations have in-house news departments. Networks buy or license programming created by other studios and independents. Networks license right to televise events such as academy awards, concerts, sports, olympics, etc. Syndication: the licensing of mass media material to outlets on a market-by-market basis.
