MC 2000 Chapter : Radio
Document Summary
End of 19th century: 1895 - guglielmo marconi develops a way to send messages wirelessly, technology used to communicate with ships, 1898 nicola tesla demonstrated a radio-controlled model boat. Hulu, movies in movie theaters, itunes, cds, dvds: broadcasting implies a mass public, because anyone and everyone can receive a broadcast message, narrowcasting is when you target your message to a very . First world war: radio was a useful technology during the first world war, us navy took control of the radio, conflict with us tradition of media independent from government control. Radio & advertising: radio support, 1922 at&t sold first radio ad to the queensboro realty. The creation of radio networks was a logical extension of stations" desire to attract advertisers: groups of interconnected radio stations. 1930s: radio networks, 1926 nbc, 1927 nbc red, commercially sponsored entertainment and music, 1927 nbc blue, non-commercial programs, 1927 cbs.
