COM 107 Chapter Notes - Chapter 1: Mass Media, Individualism, Reality Television
16 Jan 2016
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Communication- the use of symbol systems that convey info and meaning. Culture- symbols of expression that indiv/groups use to make sense of their daily life. Assigning meaning to a song, movie, etc. Mass media channels of com that produce ____ 1-2 tribal communities, 3-5 develop of mass communication the process of designing cultural messages and delivering them to large audiences thru channels oral- most illiterate, word of mouth, premodern period (1000 bce indus. Socrates written word would hurt public discussion. Written- gutenberg"s printing press, mass marketed books t/o europe (replaced scribes, duplication, more affordable) Views that caused major social conflicts could be published. Difficult for one person to gain control over printing tech. Senders transmit messages thru a mm channel to groups of receivers. Don"t move smoothly from sender a to point z. Deprecitaton of fine arts, deadening cultural taste buds, driving out high culture. Arts created for wealthy patrons commissioned.
