COM 107 Chapter Notes - Chapter 1: High Culture, Media Literacy, Low Culture

• School: Syracuse University
• Department: Communications
• Course: COM 107
• Professor: Gorham

Document Summary

Oral + written era: public conversation and debate, written work was done by philosophers. Print era: paper and block printing, printing press, machine duplication, rapid duplication, faster production, lower cost. Electronic era: separated transportation of communication, telegraph, made it easier for military and government, then eventually radio. Digital era: digital communication= images, texts, and sounds are converted into electronic signals and then reassembled as a reproduction, bloggers= people who post commentary. Senders= authors, producers messages= programs, texts, images, sounds, ads mass media channel= newspapers, books, radio, tv gatekeepers= news editors, executive producers feedback= consumers return messages to senders or gatekeepers. Digital era it doesn"t move smoothly through the linear model. Selective exposure= consumers shape media messages to fit or support their own values and interests. Convergence stage= older media is converted to be in new mediums: used to describe changes over the past decade, cross platform= consolidating various media under one corporate umbrella, phone, tv, cable, internet.