MCC-UE 1 Chapter Notes - Chapter 2: Gfk Entertainment Charts, Product Placement, Surefire

• School: New York University
• Department: Media, Culture & Communication
• Course: MCC-UE 1
• Professor: Wallace Aurora

Document Summary

Part ii: production: the media industry and the social world. Media products as a result of a social process of production - production perspective . Ownership of the media has become so concentrated that by mid-2000s only five global firms dominated the media industry in the united states. Similar to dictatorship in history because they deal the information that everyone listens to. Movies are dominated by 6 companies: comcast"s universal pictures, viacom"s. Paramount pictures, time warner"s warner bros, walt disney studios, fox and sony. Television: it has become less concentrated since the 1990s. Much debate about the ownership concentration in the media industry. Conglomeration = media companies have become part of much larger corporations which own collection of other companies that may operate in highly diverse business areas (mergers) Horizontal integration: one company buys different kinds of media, concentrating ownership across different types of media rather than up and down through one industry.