JOURNAL 345 Chapter Notes - Chapter 2: Ben Bagdikian, Warner Music Group, Silvio Berlusconi
14 Sep 2016
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Chapter 2: the economics of the media industry. Businesses are influenced by issues such as profitability, cost containment, and evolving ownership patterns. A sociological perspective that argues that social structures shape--and are in turn shaped by--human behavior. An emphasis on this tension between agency and structural constraints suggests that human activities and attitudes must be understood in relation to broader social forces. We should see media products as the result of a social process of production that occurs within an institutional framework. Some people call this the production perspective because it emphasizes the media production process rather than either specific media products or the consumption of those products. This highlights the fact that mass media products are not free-floating texts, they are a result of a complex production process that, in turn, is shaped by a variety of social structural forces that operate on various levels. Motion picture industry is dominated by six companies--nbc universal"s universal.
