THST 2450 Chapter Notes - Chapter 2: Live Nation Entertainment, Horizontal Integration, Vertical Integration

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Great deal of media content we consume is produced by media companies and these are for profit businesses. To understand media must know some economic dimensions of media industry. Cannot understand media industry without understanding forces that effect it. Sociological perspective of this: we cannot view the media products in a vacuum instead we should we should see media products as the result of a social process of production that occurs within institutional framework. Call this approach a production perspective b/c it looks at the media production process rather than specific media products/consumption. Seeing that most media is shaped/ result of the complex production process shaped by a variety of social forces. Operates of different levels some affecting the industry as a whole and effecting particular actors or groups of actors within industry. Producers create media products under conditions that are always changing as social change is all aspects occur. Changing the pattern of ownership concentration of ownership.

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