PSYC 3030 Chapter : Sensation And Sensory Memory
Document Summary
When you know you know a persons name but you just cant get it out: permanent. Sensory mermory research: sperling (1960, measured the capacity and duration of iconic memory with a tachistoscope, he had subjects see an array of letters fo 50ms (that"s. Visual sm is about 82% up until 1 second: change: new visual information interferes with visual sm (i. e. it depletes it. ) Echoic memory: the brief memory of something a person has just heard, we think about how big a memory is and how long it is, darwin (1972: echoic memory, letter names were played on three channels at once. Attention: attention: the process that, at any given moment enhances some information and inhibits others, its what controls what you"re paying attention to and what you"re ignoring, it is the interference between memory systems. If you do not attend to something your are not going to remember it: it determines what information receives further analysis, ex.
