BUSI 561 Chapter Notes - Chapter 15: Lanham Act
Document Summary
Intellectual property: the fruits of one"s mind. Trademark: a distinctive mark, word, design, picture, or arrangement used by the producer of a product that tends to cause consumers to identify the product with the producer. Product trademark: marks affixed to a good, its packaging, or its labeling. Service marks: used in conjunction with a service. Collective marks: marks identifying the producers as belonging to a larger group, such as a trade union. Certification marks: marks licensed by a group that has established certain criteria for use of the mark. Trade dress: the overall appearance and image of a product that has acquired secondary meaning, elements to be proven (3, primarily nonfunctional, inherently distinctive or has acquired a secondary meaning, alleged infringement creates a likelihood of confusion. Lanham act: trademark owners were protected from the unauthorized use of their marks on only competing goods or related goods where the use might lead to consumer confusion.
