01:377:204 Lecture Notes - Lecture 6: Trademark Dilution, The Channels, Sound Recording And Reproduction
8 Sep 2016
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Service mark: applied to commercial services - ymca, weight watchers. Collective mark: applied to indicate membership in a group - nfl, nwsl, wnba. Certification mark: given to goods or services meeting certain qualifications. Trade dress: the overall impression of a package or product produced by the shape and packaging - hershey kisses. Trade name: the mark given to a business. The value and effectiveness (strength) of a trademark or service mark relate to the distinctiveness of the mark and determine the level of protection that will be afforded the mark under the federal trademark laws. Fanciful marks: the most distinctive trademarks, coined words that have been invented for the sole purpose of functioning as a trademark. o. Suggestive marks: subtly connotes something about the service or product but does not actually describe any specific ingredient, quality, or characteristic of the good or service: nike, louisville slugger.
