MU121 Chapter Notes - Chapter 3: Albert Grossman, Strum, Jamaica Farewell
Document Summary
Splitting up the market: teenyboppers and their older. 1959-1963 was time of transition in the history of rock. Music executives took advantage of opportunities provided by youth market, noticing that by 1960 it. 2 distinct markets focused on: new generation of teenagers (younger siblings of first wave rock fans) Teen idols and dance music, concerned with nonsexual romance and dancing, were directed at younger set: former rock and rollers. Folk, style that grappled with social, cultural, political and economic issues, had the greatest appeal for older fans. The adults in the room: brill building and aldon publishing. Return of pre-rock and roll practices in teen pop music seen clearly in the brill building music of early. Brill building is also a stylistic label and refers to a set of business practices (like tin pan alley) Building houses many important and established music publishers. Business practices of aldon music, run by al nevins and don kirschner, provide example of how.
