MU121 Chapter Notes - Chapter 3: Ronnie Spector, Darlene Love, Roy Orbison
Document Summary
The demise of rock and the promise of. In early 60s, record labels targeted the youth market. Many styles emerged as labels attempted to find the next elvis . Folk music of kingston trio appealed to college students, younger listeners popularized teen idols like frankie avalon and fabian. Tv show american bandstand fuelled a 1960s dance craze. Producers like leiber and stoller, and phil spector gained influence in defining a song"s particular song. Sam cooke, the drifters, and ben e king became known for sweet soul. Everly brothers, ricky nelson, roy orbison developed pop-oriented rockabillly. Beach boys and jan and dean emerged as important artists in surf music. Singles called death discs or splatter platters often blended teen love with violent death in melodramatic fashion. By end of 50s, many important rock and roll first wave figures were out of the music business. Radio stations and independent labels that supplied rock records had been shaken by payola scandal.
