MU121 Chapter Notes - Chapter 3: Rock Records, Teen Pop, Calypso Music

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19 Nov 2014
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By the end of the 1950s, many important figures in rock and roll"s first wave were out of the music business and independent labels that supplied rock records had been shaken by the payola scandal. The basic problem was that the wrong people controlled rock and roll: musicians, disc jockeys, and independent label owners. Too much free choice resulted in too many unpredictable variables. Rock and roll established that youth culture provided a significant and profitable market. Splitting up the market: teenyboppers and their older siblings. The market was split into two distinct markets: one focused on the new generation of teenagers (the younger siblings of first wave rock and roll fans) and another directed at former rock and rollers. The adults in the room: brill building and aldon publishing. Brill building is a stylistic label and refers to a set of business practices.

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