Sociology 2172A/B Chapter Notes - Chapter 8: Voyeurism, Nudity, Subliminal Stimuli
8 Feb 2018
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How advertising appeals what is sex in advertising. 70% of respondents think that there is too much sexual imagery in advertising, and advertising analyses suggest ads are more sexual than ever before. Persuasion occurs in a linear manner information must first be noticed and encoded before receivers become receptive to it, yield to it, and ultimately act in accordance with the recommendation. The relationship between evaluations and sexual imagery are complex and depend on several contextual and individual difference variables. Sex in advertising can be thought of as sexual appeal: advertising in an applied form of persuasion that attempts to inform, position, convince, reinforce, differentiate and ultimately sell products and services. Sexual information is defined as any representation that portrays or implies sexual interest, behaviour or motivation. Types of sexual information in advertising: nudity. Nudity has been assessed in mainstream mass communication analyses of primetime television programming, music videos.
