Sociology 2172A/B Chapter Notes - Chapter 8: Double Entendre, Nudity, Physical Attractiveness
18 Oct 2016
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Thomas shepard, thought days of scantily clad models were coming to an end. Bran name recall is an important outcomes because it assess whether brand information is enconded or not. Reid and soley lend tentative support to the generalization that attention and processing resources are directed toward the sexual information in ads, resulting in fewer resources available to process brand information. Impact of emotion (affect and arousal) evoked by sexual information on evaluations of the ad and the brand. Center on the concept of attitude toward to ad. The relationship between evaluations and sexual imagery are complex and depend on several contextual and individual difference variables (sex of model, or sex of the respondent) Processing approaches were first ot be used to understand how sex influences advertising effectiveness. As a result, most of what is known about sex appeals is limited to processing effects, with attitude research proving additional insight.
