Sociology 2172A/B Lecture 8: 8.-How-Advertising-Appeals

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Perspectives from consumer behaviour and social science research: Thomas sheppard in 1968 said the days of scantily clad models in advertising were numbered, said that nudity was a fad prediction was wrong mostly. 70% of people believe that there is too much sexual imagery in advertising. Re(cid:448)elstoke whiske(cid:455) ad has a (cid:373)a(cid:374) getti(cid:374)g a lap da(cid:374)(cid:272)e i(cid:374) a ge(cid:374)tle(cid:373)a(cid:374)"s (cid:272)lu(cid:271) Herbal essences commercial has sex noises as they was hair in restroom. Christian dior ad has girl models in sexual embraces. E(cid:454)ual (cid:272)o(cid:374)te(cid:374)t i(cid:374) ads is(cid:374)"t just (cid:374)aked (cid:373)odels it (cid:272)a(cid:374) (cid:448)ar(cid:455) i(cid:374) its for(cid:373) a(cid:374)d (cid:373)ea(cid:374)i(cid:374)g. Most studies examine effects of sexual ads from an info processing and hierarchy of effects perspective (assume persuasion occurs in linear manner) People looked at the impact of emotion when seeing sexual ads and results say that relationship between evaluations and sexual imagery are complex and depend on several contextual and individual difference variables (ex.