Sociology 2172A/B Chapter Notes - Chapter 10: Social Marketing, Beck, Public Health
11 Dec 2016
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Week (cid:883)(cid:882): social advertising: social marketing for public health: an introduction. Evolution and definition to create, communicate, and deliver value in order to influence target audience behaviors that benefit society as well as the target audience. Social marketing process that applies marketing principles and techniques. 4p(cid:495)s product, price, place, and promotion: distinct discipline within the marketing field, good for society and target audience, relies on principles and techniques developed by commercial. Social marketing can be used to benefit society in general and target the audience in particular sever ways. Four major areas social marketing efforts have focused on: 1. Health promotion: drinking, pregnancy, hiv, obesity, smoking etc: 2. Injury prevention: drinking and driving, suicide, domestic violence: 3. Environmental protection: waste reduction, pesticides, pollution: 4. Major health problems that individuals faced have been occurring at levels of communities, countries, or the world.
