Sociology 2172A/B Chapter Notes - Chapter Week 11: Beck, Social Marketing, Public Health
5 Feb 2019
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Applications: there are four major areas that social marketing efforts have focused over the years, health promotion. Defining public health: the major health problems that individuals have faced have been occurring at the levels of their communities, their countries, or the entire world, public health has several distinguishing features: It uses prevention as a prime intervention strategy. It is grounded in a broad array of sciences. It has basic philosophy of social justice as its central pillar. It is linked with government and public policy. Using social marketing for public health: global trends. Trend 2: integration of downstream, middle stream, and upstream effects: social marketing use to be called an administrative theory because it was perceived as. Trend 5: integration of 4ps: the mix or synergy of the 4ps that makes a truly successful social marketing campaign possible. Trend 7: edutainment: edutainment a type of entertainment designed to be educational, edutainment has to be used appropriately.
