Sociology 2172A/B Chapter Notes - Chapter 20: Literature Review, Swot Analysis, Educational Entertainment

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Now adopt the following : a process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target market audience behaviour"s that benefit society as well as the target audience. Relies on principles and techniques developed by commercial marketing, especially 4p"s: what is essential is the integration of all 4 and focus on behaviour change in any social marketing campaign. As kotler and lee elaborated, social marketers try to influence target audience to toward 4 behavioral changes: 1. Reject a potential undesirable behaviour (smoking: 3. Modify a current behaviour (increasing physical activity: 4. 4 major areas social marketing efforts have focused on over the years: 1. Injury related behaviour issues that could benefit from social marketing include tobacco use, drinking, Drinking and driving, seatbelts, head injuries, domestic violence, gun storage, house poisons. Waste reduction, forest destruction, air pollution from driving. Organ donation, blood donation, voting, literacy, identity theft, animal adoption.