Psychology 3723F/G Chapter Notes - Chapter 9: Positron, Amygdala, Pulse Oximetry

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: Elizabeth Campbell

Document Summary

Interested in how people are feeling, and explicit measures sometimes cannot answer that question if they are hiding some attitudes that are not accepted in society. It might be the case that people can still influence their implicit attitudes based on social desirability. E,g,, peoples responses change when in public vs private settings. Experiment where measured implicit attitudes towardshomosexuality, were lead to believe answers would not be seen or would be seen, influence their attitudes. Implicit tasks can measure attitude content, structure and function. E. g. , in content have started to develop approach for implicitly assessing extent to which an attitude is based on cognitive, affective or behavioural information. Structure level implicit measures have been adapted to measure positive and negative evaluations separately, consist of the bidimensional approach to attitude structure. At level of function they implicitly measure and assess motives that are associated with particular groups. Let"s get physical: the effects of body movements on attitudes.