Psychology 3723F/G Chapter 9: Attitudes-chapter9.docx

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: James M Olson

Document Summary

An individual"s response on explicit measures may not provide an accurate depiction of their opinion. One perceived advantage of implicit measures was the belief they"re less likely to be influenced by social desirability concerns and other unwanted influences. However, people might be capable of influencing their responses on implicit measures. Eg. an individual"s response on implicit measures can differ as a function of whether the measure is completed in a public vs private setting. In an experiment, researchers asked american college students to complete implicit measure of attitudes toward homosexuality in a private or public setting. Completing the task in a public setting led to more favourable attitudes. There are many variables that can have an unwanted influence on responses to iat, including . Dominance of a particular category during judgement. Degree to which measure assesses attitudes toward target concepts vs exemplars of concepts. Associations with an object not personally endorsed.