Psychology 2070A/B Chapter Notes - Chapter 7: Collectivism, Random Assignment, Mass Suicide

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Graeme Haynes

Document Summary

Norms: expectations held by a group of people about what behaviours are. Conformity: a change in one(cid:495)s behaviour caused by others (cid:523)not necessarily. Explicit: those that are written or formal (cid:523)ex: (cid:494)wash your hands(cid:495) sign in the bathroom) Implicit: not openly stated (not openly stated but implied) right/wrong/acceptable/unacceptable. Many situations in everyday life in which we are influenced by the behaviour of others (social proof) We conform to norms a lot more than we think we do. Milgram et al (1969) were to do it too. Actors looked upwards at the sky (looking at nothing) Some studies had 1 person looking upwards, some had 3, others had 5. Retailers use (cid:494)fastest growing(cid:495) or (cid:494)best selling(cid:495)- don(cid:495)t have to directly convince is that the product is any good (cid:523)ex: (cid:494)best pick(cid:495) books at chapters(cid:524) Social media proof: number of likes a company has received, number of hits a the norm not to tip video has, etc.