Psychology 2070A/B Study Guide - Final Guide: Normative Social Influence, Social Proof, Follicular Phase

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Taylor Kohut

Document Summary

What is conformity: conformity refers to a change in behaviour resulting from the real or imagined influence of other people, cross-species, two main reasons for conforming. Informational social influence: normative social influence, not inherently good or bad Involves conforming to social norms, which are implicit or explicit rules a group has for the acceptable behaviours, values, and beliefs of its members. Jeer pressure was expected to induce conformity to others" opi(cid:374)io(cid:374)s; (cid:272)o(cid:374)(cid:272)er(cid:374) a(cid:271)out faili(cid:374)g or sta(cid:374)di(cid:374)g out; a(cid:374)d (cid:272)o(cid:374)(cid:448)e(cid:374)tio(cid:374)al, uncreative thinking. In both experiments, participants observed videotapes containing either other- ridiculing humor, self-ridiculing humor, or nonridiculing or no humor. Participants then completed tasks that assessed conformity, fear of failure, and creativity. Results of both experiments showed that participants who viewed ridicule of others were more conforming and more afraid of failing than were those who viewed self-ridicule or no ridicule.