Psychology 2070A/B Lecture Notes - Lecture 6: Ice Bucket Challenge, Binge Drinking, Mass Suicide

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Graeme Haynes

Document Summary

Many situations in everyday life in which we are influenced nbu behavior of others 9social. Social proof, milgram et al. , 1969 proof) The more confederates looking upward, the more likely ps were to do it too. Retailers use fastest growing or best selling don"t have to directly convince us that product is any good. 1000000 hits on youtube, # of customers served (popular = good) E. g. , binge drinking, smoking, driving through red lights! E. g. , nor,norms of thinness as ideal standard for women; unrealistic musculature as ideal for men. 97% of men and women do not meet this beauty standard. E. g. , jim jones & the poeple;s temple. Moved from california to isolated compound in guyana known as. Jonestown massacre mass suicide (913) in 1978 where members drank poisoned kool-aid (most did so willingly) Standard appeal: reuse towels to protect the environment . Social norm appeal: the majority of hotel guests reuse their towels .